BRAND STORY

Theballon is an elegant and dynamic South Korean fashion brand launched in 2015 by creative designer Eden Choi.

The word “Ballon” describes the delicate feeling of a dancer's elegant and light movements .

Within Theballon line of innovative fashion arrangements, designer Eden Choi expresses aesthetically imaginative design and .
stunningly beautiful details within their nuanced and delicate artistic use of high quality rare fabrics which she has breathed life into .

All of Theballon products have come to life through the creative production process known as “Artisan”.
Theballon’s guiding mantra is to “always be in pursuit of realistic practicality with a timeless aesthetic concept which incepts .
the visual beauty and delicate feeling of a dancer’s elegant movements, hence the name “Ballon" .

In our ever pursuing nature for creating the most unique aesthetic concepts for our brand, we have been unwavering in .
our specialized production methods while studying higher echelons of the newest innovative techniques. This has become .
the representative identity and focused mission for our brand.

“High-end Quality at a Reasonable Price-point”.

Theballon has introduced it’s line of products with high end quality-aimed production process with innovative designs and .
techniques to the world at a reasonable price-point. Utilizing high quality fabrics and material, and the best R&D team.
our founder and creative designer Eden Choi leads the path to blaze the fashion trail .

Through the mission of our fashion goal and what we seek to pursue .
we hope our customers can share the experience with the highest sense of satisfaction. .
We seek to represent our authenticity not only within the confines of our home of South Korea .
but into the ever expanding global world wide market.